Overview
NOW TV is a streaming service where you can watch movies, TV shows, live sports, and fully on-demand content. It offers different membership options like Entertainment (for TV shows and channels), Cinema (Hollywood and movie releases), Sports (live games and sports channels), and Hayu (reality TV). You can watch on a wide variety of devices including smart TVs, laptops, phones, and streaming devices. The service gives you the flexibility to pick and switch memberships as you want. There are also upgrades available to watch in HD or 4K, get better sound, and watch on multiple devices at the same time. It's a good way to enjoy lots of entertainment without being stuck to traditional TV schedules or contracts.
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The description is based on clear, up-to-date information from NOW TV's official site, explaining the main services, membership options, device compatibility, and upgrade features in a simple and consumer-friendly way.
How to Get a NOW TV Refund: Step by Step
If you purchased through NOW TV Direct (card or PayPal):
- Go to the NOW TV website and sign into your account.
- Use the Chat to NOWbot on the website to check if you are eligible for a refund.
- If eligible, request the refund via the NOWbot, specifying you want a refund for your recent charge. Mention you have not used the service or watched any content to increase chances of approval.
- If multiple NOW TV accounts exist under your name, cancel all duplicate accounts to prevent further charges before requesting a refund.
- Refunds, if approved, are paid back to the original payment method or credited to your NOW account and should appear within 5 working days.
If you purchased through Apple:
- Open a web browser and sign in to reportaproblem.apple.com using your Apple ID.
- Click or tap on "I'd like to," then choose "Request a refund."
- Select the reason for your refund, preferably emphasizing that the subscription renewed without your notice or you did not use the service during the renewed period.
- Choose the NOW TV subscription and submit the form.
- Wait 24 to 48 hours for Apple's response and check the status of your refund request.
If you purchased through Google Play:
- Go to play.google.com and sign in with the Google Account used for the NOW TV subscription.
- Click your profile picture at the top right, then go to Payments & subscriptions > Budget & order history.
- Find the NOW TV subscription order, click Report a problem.
- Select the option that best describes your situation and clearly state that you want a refund, such as you were charged for a subscription you did not use or it renewed without your knowledge.
- Submit the form and wait 1 to 4 days for a response.
If you purchased through Roku:
- Roku subscriptions are generally pre-paid and non-refundable.
- The company policy states refunds are typically not given for Roku-purchased subscriptions unless explicitly stated otherwise.
- If you believe a refund is justified, contact Roku Customer Support via their website or helpline and explain that the subscription renewed without your knowledge or you never used the service.
- Be prepared that refunds are rarely granted and cancellation will avoid future charges.
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Tips and Tricks for Getting a NOW TV Refund
- Be persistent with customer service: Keep contacting support multiple times if initially denied.
- Use live chat during off-peak hours: Early mornings or late evenings sometimes yield more helpful agents.
- Claim accidental purchase or unauthorized use: Say a child or someone else ordered the service without your knowledge to trigger immediate cancellation.
- Avoid mentioning the official policy directly: Instead, use personal stories or confusion about charges.
- Request escalation politely: Ask to speak to a supervisor or manager if the first agent refuses refund.
- Threaten chargeback through your bank or PayPal: Some users found success by mentioning this option.
- Cancel subscription and change your payment method to prevent further charges: Use a prepaid card or cancel PayPal to stop future billing.
- Look out for extra hidden services like “Ultra Boost”: Cancel those separately as they may cause extra charges.
- Use the cancellation process fully: Confirm four times as required so your cancellation is properly registered.
- Time it right—use the 14-day cooling-off period if possible: Though restricted, cancelling within 14 days sometimes helps if argued well.
- Negotiate offers instead of full cancellation: Users sometimes get better deals or longer terms on subscriptions instead of asking for refunds.
Why Do People Request Refunds from NOW TV
- Forgot to cancel free trial memberships before being billed for a full month of service
- Fraudulent account sign-ups where someone else signed up using their information
- Insufficient programming or low service value for the cost paid
- Poor streaming quality including live stream drop-outs and interruptions
- Multiple Now TV accounts leading to duplicate charges or confusion
- Unreceived refunds or account credit issues where refunds were delayed or not processed
- Technical problems making the service unusable during high traffic times or special events
- Automatic renewal of subscriptions without user consent or knowledge
NOW TV Refund Script
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Dear NOW TV Support,
I hope this message finds you well. I am writing to bring to your attention a billing issue I encountered recently. I noticed an unexpected charge on my account that I believe was made in error or possibly due to an accidental subscription renewal.
Given my current dissatisfaction with the service, I kindly request a refund for this charge. I have always appreciated your service and hope to continue as a customer once this matter is resolved.
Thank you for your assistance!
Best regards,
NOW TV Refund Policy
NOW TV generally does not offer refunds, except in certain circumstances such as billing errors or if a membership hasn't been utilized. Users who have started watching content with their membership are not eligible for refunds, while those who have not may qualify for a refund or credit, with refunds processed back to the original payment method.
The Easiest Way to Get a NOW TV Refund
If you’re frustrated trying to get a refund from NOW TV—or if you didn’t even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or card account, and we’ll take care of the rest.
Start reclaiming your money today with Chargeback
Editorial Note: These articles reflect the opinions of Chargeback's writers. Everyone's situation is unique; therefore, it is important to conduct your own research and note that our self-help tools are not guaranteed to help with any specific problem.
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